Vai al contenuto principale





Academic year 2020/2021

Course ID
Teaching staff
Veronica Scuotto (Lecturer)
Francesca Serravalle (Tutor)
Degree course
BUSINESS ADMINISTRATION - Curriculum: Business Management and International Marketing
2nd year
Teaching period
To be defined
Course disciplinary sector (SSD)
SECS-P/08 - economia e gestione delle imprese
Formal authority
Type of examination
Practice test

Sommario del corso


Course objectives

This module will develop enterprising thinking within our students. We will learn how to look at challenges with a view to not only overcoming them, but also how to exploit the potential opportunities they offer. We will develop a questioning approach to the information that we are given, to be inquisitive, opportunistic and challenging of traditional ways of thinking. We will also explore different ways of knowledge\product creation.

We will achieve these objectives in a number of practical ways. The module will be workshop-based and activity-driven with less emphasis on formal lectures. Students will use case studies, practical exercises and group activities to develop their skills and we will develop their learning through discussion, presentations and self-assessment tools.

This module will also offer a framework to support the learner in successfully assimilating the personal, academic and professional skills required to be effective in the field of business. Academic development will be enhanced in the areas of referencing, research skills, essays and report writing, and presentation skills.  Transferable employability skills will be developed via group interaction, teamwork and individual exercises.

Il presente corso di “Entrepreneurship” si pone l’obiettivo di stimolare un pensiero critico nello studente e\o futuro imprenditore, colui che sarà incoraggiato ad essere curioso ed a cogliere le numerose opportunità\sfide del mondo reale.

Pertanto, il corso propone un approccio innovativo che combina la teoria con la pratica. Difatti, Lo sviluppo accademico sarà potenziato da attività pratiche come seminari, invitati guest speakers e discussi casi studio. In aggiunta, lo studente sarà invitato a svolgere delle attività di gruppo per sviluppare una capacità di apprendimento attraverso discussioni, presentazioni e strumenti di autovalutazione.


Results of learning outcomes

At the end of this module the student will be able to:

L1. Explain the meaning of enterprise and entrepreneurship using examples.

L2. Apply a variety of approaches to solving problems in both team and individual situations.

L3. Describe the enterprising citizen and recognise examples of personal enterprising behaviour.

L4. Identify and discuss examples of entrepreneurial behaviour in organisations.

L5. Demonstrate a range of academic and professional skills required for successful employment in the field of business.

Alla fine di questo corso lo studente sarà in grado di:

L1. Spiegare il significato di impresa e imprenditorialità.

L2. Applicare una varietà di approcci per risolvere i problemi sia come singolo sia come gruppo.

L3. Sviluppare un pensiero critico

L4. Identificare e discutere esempi di comportamento imprenditoriale nelle organizzazioni.

L5. Dimostrare un miglioramento o acquisendo nuove competenze utili per il mondo del lavoro.



Course delivery

The module combines theoretical frameworks, practicalities and experience the realities of Entrepreneurialism. The module offers different activities such as workshops, guest speakers, etc. In addition to this, access to expertise from a variety of academic staff, entrepreneurs, and support agencies will provide the opportunity to learn and put into practice digital and entrepreneurial skills.

 Attendance to both the lecture and the group session is compulsory, if you want to be undertake the exam for attendees.

Moreover, due to the current situation stem from COVID - 19, the lectures can be delivered by a hybrid mode which calls for a mix of traditional face to face classed accompained by web-based online learning (id est online lectures by the Webex platform and\or recorded lectures released on the Moodle platform). 

Il modulo combina framework teorici con realtà imprenditoriali. Lo sviluppo accademico sarà potenziato da attività pratiche come seminari, invitati guest speakers e discussi casi studio.

La frequenza alla lezione ed alle attività pratiche di gruppo è obbligatoria, se si desidera sostenere l'esame come frequentanti.

Inoltre, a causa dell'attuale situazione COVID - 19, le lezioni potranno essere erogate in modalità ibrida che richiede un mix di lezioni in aula ed online. Queste ultime saranno erogate attraverso la piattaforma Webex oppure registrate e rilasciate sulla piattaforma Moodle.


Learning assessment methods

RELEVANT NOTE: Due to the current situation, the exam  will be delivered in the oral form by the webex platform until September 2020. Each student who has registered for undertaking the exam will be informed about the details of the webex meeting via email. For further queries, please email Prof.ssa Scuotto at

For the academic year 2020\2021, the exam will be structured in a mix method form for attendees which requests: 1. the development of a group project; 2. a brief oral exam.

Assessment Outcome Grids - For attendees

Assessment Category 1

Learning Outcome (Footnote B.)

Learning Outcome (1)

Learning Outcome (2)

Learning Outcome (3)

Learning Outcome (4)

Learning Outcome (5)

Weighting (%) of Assessment Element

Timetabled Contact Hours










Assessment Category 2

Learning Outcome (Footnote B.)

Learning Outcome (1)

Learning Outcome (2)

Learning Outcome (3)

Learning Outcome (4)

Learning Outcome (5)

Weighting (%) of Assessment Element

Timetabled Contact Hours

Ongoing assessment







Combined Total For All Assignment Categories


0 hours

N.B. It is important to remember that the unlicensed use or copying of another person’s work is not permissible. Such attempts at plagiarism may result in disciplinary procedures being taken against you.

Especially, the exam is divided in two types of assessments:

Assessment Category 1

Entrepreneurial Thinking - Group presentation (60%)

Assignment 1 (Group) worth 60%

Part 1 - Select a Small to Medium Enterprise (SME) of your choosing and appraise the nature of the contribution that SMEs in general make to the Italian economy, highlighting the specific contribution made by your chosen enterprise.  

Part 2 - Map your chosen enterprise against the Business Model Canvas, identify the specific challenges which they face, and suggest possible solutions to these challenges. Apply and demonstrate your critical entrepreneurial thinking and validate your solution with supporting evidence e.g. videos, articles etc. Demonstrate your research skills by drawing on evidence to support your case.

This assignment calls for your group (e.g. min. 3; max. 5 people) to appraise the nature of the contribution that SMEs make to the Italian economy, to identify the challenges faced by a specific case study organisation and to offer solutions to those challenges. This will involve developing original and creative responses to the identified challenges that the case-study firm faces.

The assignment will take the form of a group oral presentation and students should employ the Business Model Canvas to demonstrate knowledge and experience acquired from the module in solving business problems.

 Group Work

One of the objectives of group work is that you learn to work as part of a team and to resolve conflict and differences in opinion. It is inevitable that some groups will find working together difficult but it is the responsibility of each member to try to resolve tensions.

Once the groups are selected it will NOT be possible to move to another. Therefore, think very carefully before agreeing to join a particular group.

Each member of the team/group will make a full contribution to the final output of the group. Freeloading (i.e. letting others do all the work) will be heavily penalised. To reduce the risk of this occurring each student will keep a weekly record of their dealings with other group members noting any contentious issue that arose and how the group was able to resolve it.

Assessment Category 2

Entrepreneurial Thinking - Individual exam\ ongoing assessment(40%)

Assessment 2 (Individual): worth 40%

Each student will be evaluated during the class for his\her interactions, committment in working in a group, level of enegagement with the topic.


The exam is written and it is composed of 5 open questions to be completed in 50 minutes.

Although, due to the COVID - 19, for not attendees the exam will be oral test.

Didactic Material:

Scuotto V., Murray A., 2018, Effectiveness of Internal Entrepreneurship Education Ecosystem on forming a new entrepreneurial mind-set, Book Chapter 3 - ‘Experiential Learning for Entrepreneurship’ Palgrave.

Carter and Evans (2012). Enterprises and Small Business, Pearson Education Limited.

ICT Adoption for Knowledge Management: Opportunities for SMEs by Scuotto



Traditional business programmes focus on preparing students for the world of employment. The present module entitled Entrepreneurship recognises that there are alternative, equally valid and rewarding futures available to our graduates. One of these is self-employment. Starting an enterprise requires qualities which in some ways are different from those demanded of an employee. This module examines ‘entrepreneurialness’ from a number of perspectives; we look at enterprise in the modern business world in the context of organisations, self-employment and crucially enterprise within ourselves.  We will learn about creativity, innovation, goal directed behaviour and risk-taking and discover that we already display many of these qualities. Alongside, we will also learn how an entrepreneur manages the knowledge circulaton within and outside his\her business.

The content of the program includes:





Introduction to Enterprise and Entrepreneurship

Group work


Theory of Entrepreneurship

Group work


Creativity and Innovation

Group work



Group work


Knowledge Management

Group work


Business Entrepreneurship


Group work


Business Model Canvas

Business Model Canvas workshop


Technology Entrepreneurship

Guest Speaker


Social Entrepreneurship

Group work


Family business

Group work/ Guest Speaker


Sum Up

Sum UP


Group Assignment

Group Presentation

Note. The program could be slightly changed according to the level of the knowledge of the students.

I programmi aziendali tradizionali si concentrano sulla preparazione degli studenti al mondo del lavoro. Il presente corso di “entrepreneurship” riconosce che ci sono futuri alternativi, ugualmente validi e gratificanti disponibili per i nostri laureati. Uno di questi è il lavoro autonomo. L'avvio di un'impresa richiede qualità che sono in qualche modo diverse da quelle richieste ad un dipendente. Questo modulo esamina l’imprenditorialità da una serie di prospettive da una visione generale dell’imprenditore e delle sue caratteristiche ad una mirata alle diverse forme di business. 

Impareremo a conoscere creatività, innovazione, comportamento orientato agli obiettivi e assunzione di rischi e scopriremo che, forse, già si possiedono alcune di queste caratteristiche. In aggiunta, verrà discusso il ruolo della conoscenza nel contesto imprenditoriale.

Suggested readings and bibliography




The teaching activities modalities may vary according to the limitations imposed by the current health crisis. In any case, lectures will be online throughout the academic year.


Le modalità di svolgimento dell'attività didattica potranno subire variazioni in base alle limitazioni imposte dalla crisi sanitaria in corso. In ogni caso è assicurata la modalità a distanza per tutto l'anno accademico.

Last update: 09/11/2020 16:02
Non cliccare qui!