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Business Plan
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Business Plan
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Academic year 2019/2020
- Course ID
- MAN0311
- Teaching staff
- Antonio Capo (Lecturer)
Edoardo Crocco (Tutor) - Year
- 2nd year
- Type
- Elective
- Credits/Recognition
- 5
- Course disciplinary sector (SSD)
- SECS-P/07 - economia aziendale
- Delivery
- Formal authority
- Language
- English
- Attendance
- Obligatory
- Type of examination
- Written and oral
- Prerequisites
- None
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Sommario del corso
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Course objectives
Defining the content of a Business Model Canvas, from both a theoretical and practial point of view.
Taking the notions learned in the first part of the course and applying them to a practical business case, working in groups on a oral presentation via PowerPoint.
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Results of learning outcomes
Students will be able to evaluate Business Cases using the Business Model Canvas. They will also have a better understanding of the competitive markets Business Plans, with a strong focus on Customer Value and Value Proposition
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Course delivery
Frontal classes and group work
Updated Timetable
Friday9.00-9.45 Introduction10:15 - 12:00: Total Addressable Market12:30 - 14:15: Value Proposition14:45 - 16:30: The Moat
By the end of the day we expect students to form their teams. Each team will then come up with a preliminary idea of their presentation case.Saturday:9.00 - 10.45: Customer Lifetime Value11.00 - 12.45: Customer Acquisition Cost12.45-13:45: Project Selection (Each team will present their project ideas and with the help of the teacher they will agree on a definitive business case to work on for the presentation)Monday:9.00-11.30: Cash Flow projections12.00-14:30 ValuationTuesday: Individual sessions with each teamWednesday: Team Presentation- Oggetto:
Learning assessment methods
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Program
1) How to write a Business Plan
2) Business Plan Structure (with focuses on specific cases)
3) The Business Model Canvas
4) Evaluating a Business Model
5) The Business Plan: Competitive Advantage, Customer Lifetime Value, Customer Acquisition Costs
Suggested readings and bibliography
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