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Business Plan

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Business Plan

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Academic year 2020/2021

Course ID
MAN0311
Degree course
BUSINESS ADMINISTRATION - Curriculum: Finance and Accounting
Year
2nd year
Type
Elective
Credits/Recognition
5
Course disciplinary sector (SSD)
SECS-P/07 - economia aziendale
Delivery
Formal authority
Language
English
Attendance
Obligatory
Type of examination
Written and oral
Type of learning unit
corso
Prerequisites
None
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Sommario del corso

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Course objectives

Defining the content of a Business Model Canvas, from both a theoretical and practial point of view.

Taking the notions learned in the first part of the course and applying them to a practical business case, working in groups on a oral presentation via PowerPoint.

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Results of learning outcomes

Students will be able to evaluate Business Cases using the Business Model Canvas. They will also have a better understanding of the competitive markets Business Plans, with a strong focus on Customer Value and Value Proposition

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Program

1) How to write a Business Plan

2) Business Plan Structure (with focuses on specific cases)

3) The Business Model Canvas

4) Evaluating a Business Model

5) The Business Plan: Competitive Advantage, Customer Lifetime Value, Customer Acquisition Costs

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Course delivery

Frontal classes and group work

 

Updated Timetable

 

Friday
9.00-9.45 Introduction 
10:15 - 12:00: Total Addressable Market
12:30 - 14:15: Value Proposition 
14:45 - 16:30: The Moat
By the end of the day we expect students to form their teams. Each team will then come up with a preliminary idea of their presentation case. 
 
Saturday: 
9.00 - 10.45: Customer Lifetime Value
11.00 - 12.45: Customer Acquisition Cost
12.45-13:45: Project Selection (Each team will present their project ideas and with the help of the teacher they will agree on a definitive business case to work on for the presentation)
 
 
Monday:
9.00-11.30: Cash Flow projections 
12.00-14:30 Valuation 
 
 
Tuesday: Individual sessions with each team
 
Wednesday: Team Presentation 
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Learning assessment methods

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Suggested readings and bibliography

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Notes

The teaching activities modalities may vary according to the limitations imposed by the current health crisis. In any case, lectures will be online throughout the academic year.

 

Le modalità di svolgimento dell'attività didattica potranno subire variazioni in base alle limitazioni imposte dalla crisi sanitaria in corso. In ogni caso è assicurata la modalità a distanza per tutto l'anno accademico.

Enroll
  • Open
    Enrollment opening date
    01/03/2020 at 00:00
    Enrollment closing date
    31/12/2022 at 23:55
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    Last update: 25/05/2020 13:03
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