Academic year 2020/2021
- Course ID
- Degree course
- BUSINESS ADMINISTRATION - Curriculum: Finance and Accounting
- 2nd year
- Course disciplinary sector (SSD)
- SECS-P/07 - economia aziendale
- Formal authority
- Type of examination
- Written and oral
- Type of learning unit
Sommario del corso
Defining the content of a Business Model Canvas, from both a theoretical and practial point of view.
Taking the notions learned in the first part of the course and applying them to a practical business case, working in groups on a oral presentation via PowerPoint.
Results of learning outcomes
Students will be able to evaluate Business Cases using the Business Model Canvas. They will also have a better understanding of the competitive markets Business Plans, with a strong focus on Customer Value and Value Proposition
1) How to write a Business Plan
2) Business Plan Structure (with focuses on specific cases)
3) The Business Model Canvas
4) Evaluating a Business Model
5) The Business Plan: Competitive Advantage, Customer Lifetime Value, Customer Acquisition Costs
Frontal classes and group work
Updated TimetableFriday9.00-9.45 Introduction10:15 - 12:00: Total Addressable Market12:30 - 14:15: Value Proposition14:45 - 16:30: The Moat
By the end of the day we expect students to form their teams. Each team will then come up with a preliminary idea of their presentation case.Saturday:9.00 - 10.45: Customer Lifetime Value11.00 - 12.45: Customer Acquisition Cost12.45-13:45: Project Selection (Each team will present their project ideas and with the help of the teacher they will agree on a definitive business case to work on for the presentation)Monday:9.00-11.30: Cash Flow projections12.00-14:30 ValuationTuesday: Individual sessions with each teamWednesday: Team Presentation
Learning assessment methods
Suggested readings and bibliography
The teaching activities modalities may vary according to the limitations imposed by the current health crisis. In any case, lectures will be online throughout the academic year.
Le modalità di svolgimento dell'attività didattica potranno subire variazioni in base alle limitazioni imposte dalla crisi sanitaria in corso. In ogni caso è assicurata la modalità a distanza per tutto l'anno accademico.
- Enrollment opening date
- 01/03/2020 at 00:00
- Enrollment closing date
- 31/12/2022 at 23:55